Branch Activities

Increasing Public Profile

Objectives:

To become a well-respected and accessible source of public information and opinion on current global events.
To become known for quality programmes and projects.

These objectives will be realized through:

Issuing well-researched and thoughtful press releases, public statements and opinion pieces on current global events.
Becoming more knowledgeable and informed about a wide gamut of UN issues.
Integrating a diversity of viewpoints into our public statements and outreaching to diverse audiences.
Continuing to establish more policy positions.
Ensuring consistent messaging by all parts of the organization.
Broadening our connections with other NGOs.
Working closely with other UN agencies in Canada.
Participating in public events and conferences, when appropriate.
Increasing efforts to engage the media in our work, when appropriate.
Promoting partnerships with like-minded organizations.
Partnering with organizations that have high visibility and diverse audiences.
Strengthening our website presence.
Identifying opportunities for highly visible public awareness campaigns.
Delineating possible means for hiring a Communications Officer.